JANUARY 18, 2022 — PeakMetrics, the media monitoring and narrative analytics company, today announced it is partnering with NewsGuard to provide its clients with detailed insights and analytics about the news sources mentioning a brand or topic. The partnership enables PeakMetrics’ clients to filter, sort, and discover mentions of a brand or topic based on NewsGuard’s credibility ratings and metadata for more than 7,500 news and information websites—including the ability for clients to see whether their brand or competitors appear on credible news sources or on misinformation websites.
As part of this partnership, the companies also announced the “Global Brand Index”, a website that tracks and ranks significant changes in brand risk and moments of online virality and volatility in real-time across news and social media at www.peakmetrics.com/brands.
“In today’s digital environment, being able to track mentions and narratives related to a topic is just one part of the equation,” said PeakMetrics CEO Nick Loui. “Brand managers are increasingly concerned about brand risk and need to understand the context of mentions—did they appear on a credible news source, or on a foreign disinformation site? Our new partnership with NewsGuard makes it easy for clients to get that kind of insight."
In addition to launching the “Global Brand Index,” NewsGuard's trust ratings and detailed Nutrition Labels will become available to business-tier customers of PeakMetrics' media monitoring tool, including users of PeakMetrics’ Enterprise dashboard and its Narratives product. PeakMetrics clients will be able to filter media coverage, including mentions of a keyword, brand, or topic, by NewsGuard’s source Reliability Ratings as well as leverage PeakMetrics’ machine learning capabilities to identify anomalies in brand risk.
Increasingly, misinformation and disinformation threaten the reputations of companies and organizations. This partnership will enable PeakMetrics’ clients on public relations and brand reputation management teams to look up information about each source to understand its background, content, and reputation, enabling them to better respond to media inquiries and current events.
NewsGuard’s team of trained journalists assesses each site using nine apolitical criteria of journalistic practice, designed to assess the site’s credibility and transparency practices. The rating is described in a detailed “Nutrition Label” review, providing transparency to readers and publishers around how each rating was determined. NewsGuard’s trust ratings and explanatory Nutritional Labels will enable PeakMetrics’ clients to manage risks while optimizing branding and other publicity opportunities.
“In today's information environment, with so much misinformation spreading online, there is more risk than ever for companies that their brand may become the subject of, or affected by, a conspiracy theory or hoax,” said NewsGuard co-CEO Gordon Crovitz. “That is why we are so happy to bring our transparent ratings of thousands of news and information websites to the clients PeakMetrics serves.”